The audience for HFP Racing and Run Wild Racing is a four tier environment that is one of the most affluent in the sporting world today. Our audience is loyal to our brands and the organizations that support our brands.

ATHLETES

HFP Racing:
• Attracts an average age of 39.3 years
• Annual household income near $150,000
• Tend to be white-collar, middle to upper management individuals
• Typically type-A personalities - driven, goal-oriented and passionate
• Over 88% of our athletes have a Bachelors degree
• Over 34% have a Masters Degree or better.

Run Wild Racing:
• Attracts an average age of 34.6 years
• Annual household income near $110,000
• Tend to be white-collar middle to upper management individuals
• Typically type-A personalities - driven, goal-oriented and passionate
• Over 81% of our athletes have a Bachelors degree
• Over 23% have a Masters Degree or higher

SPECTATORS

HFP Racing:
• Average attendance is 2.3 per athlete per event
• Usually similar in demographics to our athletes
• A large percentage are also athletes - providing support for those participating in the event

Run Wild Racing:
• Average attendance is 1.8 per athlete per event
• Usually similar in demographics to our athletes
• A large percentage are also athletes - providing support for those participating in the event

VOLUNTEERS

Volunteers for both organizations are very supportive of our events, venues, athletes and sponsors. These volunteers are typically groups needing to fundraise in support of their team, group or function. Our volunteers tend to be demographically consistent with our athletes and spectators.

SPONSORS/PARTNERS

Our sponsors/partners usually have a direct connection to our high-end demographic be it a product or service that is valuable to our audience. Our sponsors/partners are very supportive of our events, our passion for the sports and our audience. This allows HFP and Run Wild Racing to put on superior events in the Midwest. Sponsors/partners get multiple opportunities each event and each season to place their brand, product or service in front of consumers with higher-level incomes.